Scandic is the largest Nordic hotel operator with a network of about 280 hotels with 55,000 rooms in six countries. Its mission is to “create great hotel experiences for the many people.”
Approximately 70 percent of its revenue comes from business travel and conferences, and the remaining 30 percent from leisure travel. The business has a high rate of returning guests and Scandic Friends is the largest loyalty program in the Nordic hotel sector.
Since its inception in 1963, Scandic has been a pioneer in the hotel sector. It was one of the first hotel chains to work with sustainability issues. For example, the “hang up your towel” policy was originally a Scandic idea and is now standard all over the world. The majority of the hotels are certified to meet the new Nordic Ecolabel requirements.
The company is listed on the Stockholm Stock Exchange Mid Cap list.